Art Direction
Sofia Lopez & Katherine O Hernandez
Photography from AdobeStock
Perfume Brand
Brand Essence
Lunaire captures the mystery and elegance of the moon’s phases, creating mineral-rich, fragrances that resonate with each individual. Inspired by lunar cycles, every scent combines cool, icy freshness with elements that evolve uniquely with the wearer, reflecting each phase of personal expression.
Brand Values
Elegance
Each fragrance captures refined sophistication
Inclusive
Unisex scents honor the uniqueness of each individual, designed for all identities and moods.
Connection
Inspired by celestial cycles, we offer a sensory experience that’s both otherworldly and deeply personal.
Onlyness Statement
Lunaire is the only unisex fragrance crafted to adapt to every occasion. Each mineral-rich scent is unique for the wearer, flowing seamlessly from intimate to bold settings and mirroring life’s changing moments and phases.
Logo
Iconography
Moons can be used individually or grouped together. When grouped together, they must follow this order.
Typography
For Every Phase, For Every You.
Tagline
Packaging
Labels
Scents
A Scent of Fresh beginnings, with citrus and green notes that evoke renewal and clarity.
Novelle Lune
Cool herbs and soft musks combine in a contemplative scent, embodying reflection and release.
Croissant Decroissant
Cool A blend of soft florals and warm woods, representing growth and emerging energy.
Croissant de Cire
Rich and complex, this fragrance layers spices and resins to reflect the anticipation of full potential.
Premier Trimestre
Rich Bright florals and exotic spices with mineral undertones, capturing the intensity and illumination of the moon at its peak.
Pleine Lune
Apparel
Signage
